Economic Development contributes to community prosperity by bringing other people’s money into the area and then working to keep it in there.

Other people’s money (OPM) enters a community in a variety of ways, most notably through the attraction of manufacturing businesses, recruitment of retirees on pensions, tourism, and by increasing the number of locally based state and federal jobs.

JOED recently had the opportunity to visit with Don Walton, a local manufacturer who also attracts tourism dollars. A “two-fer,” as it were.

In 2014, Walton’s Distillery began manufacturing moonshine, under the tutelage of his mother’s cousin Norwood Rochelle, using an authentic old “family recipe” and process. Until his passing, Norwood was known at the Resident Distiller, sharing his knowledge and technique with several distillery employees.

Fast forward to 2025–Walton’s Distillery products now include moonshine, whiskey, vodka, and rum and can be purchased at North and South Carolina ABC stores and at Walton’s on-site gift shop. Products will also soon be available in West Virginia.

More than simply attracting outside dollars, Walton’s Distillery spends its money locally whenever possible– grains come from Onslow Feed and Grain, giving a boost to area farmers. Mr. Walton continues to “keep money local” and as close to home as possible. Many items are not available in Onslow County (glass bottles, caps, labels, barrels), so he purchases from regional and statewide suppliers whenever possible.

Trip Advisor ranks Walton’s Distillery as a 5 star venue, stating, “It is a full production facility with daily activities related to the mashing, fermentation, distillation and bottling of spirits. Tours offer a very thorough understanding of the process and the unique experience of seeing a functioning moonshine still. Free tastings of all Walton’s products are offered, and the facility has a gift shop which has lots of antiques and souvenirs.”

Mr. Walton is a blue grass music aficionado, which leads into the second part of this delightful story: his company’s impact on local tourism. What began years ago as informal jam sessions has become popular community “Open House” events that feature live music from local bands, featuring bluegrass, classic country, and classic rock.

Recognizing the need for local event venues, Mr. Walton added Copper and Stow, an 11,500-square-foot 2 level event center on the premises at 261 Ben Williams Road in Jacksonville. The design mixes rustic charm with elegance and features locally cut pine walls and ceilings, mason jar light fixtures and whisky barrel tables.

While the facility was designed with wedding party amenities in mind (spacious dressing rooms) Copper and Stow is suitable for all large gatherings, including weddings, showers, parties, and corporate events.

This single business, on a small Onslow County property, is a shining example of capturing other people’s money through manufacturing, retail, recreation, and events.